about

Marketing leader with 10+ years of consumer tech & CPG brand experience passionate about launching & scaling mission-driven products at iconic brands & high-growth startups (Oral-B, Bounty, Ford, quip)
Areas of interest: Hardware • Healthtech • Subscription • Consumer Goods • Automotive • Sustainability • DTC • Retail • Amazon
Proven results: Launching new products • Driving category growth • Exceeding P&L objectives • Disrupting category • Revitalizing brands
Top skills: Product marketing • Go-to-market strategy • Strategic communications • Marketing strategy • Brand development

experience

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Founder ‘25 - Present

Will&Works // Move the ambition

A growth and innovation consultancy for ambitious brands and bold builders. Rooted in the belief that the will fuels progress and only the work makes it real, we help our clients scale with intention, align teams with purpose, and bring ideas to market that move people and profit.

Product Marketing

Director ‘23 - ‘25

Sr Manager ‘22 - ‘23

quip // Free your mouth

“The quip toothbrush was developed in collaboration with dentists to create an affordable electric toothbrush to help simplify better brushing” Forbes

Launched fastest growing water flosser and multiple award-winning brushes at Walmart, Target, and Amazon
Identified opportunities for product enhancements that increased NPS by 10 points
Led creation of 3 year product roadmap to 2x revenue
Launched 5 products in 3 years
Promoted to Director ‘23